Now, these objects might not be the same for you, as they are shown in the above screenshot. To elaborate it further, a Data Layer can feed the data into your analytics tool about your visitor. In this way, you can inspect the data layer and add information in it as and when needed. See the following screenshot for reference. A Data Layer typically refers to the data object available within a browser for integration with third parties. Step 3 − Click Console. Push data from one Tag Manager account to another . It will show the following details. 3 Ways to See Data Stored in the Data Layer Method #1: The Data Layer Tab in GTM Preview Mode. The tags enable site page views monitoring, conversion tracking, etc. Once you have the key that you would like to work with, you can proceed to create a data layer variable: Note: Data layer variables only work on a per-page basis. Not to be confused with Google Analytics Events, Tag Manager Events are used to notify Google Tag Manager that something notable has occured. In this way, one can inspect the data layer and capture the values in the data layer as required. Here, we have different values such as an array of objects (the products), numerical values (the price), an array of strings (stores), a date object and an object (name). In Google Tag Manager, for example, an intermediate helper object is used to process data in dataLayer, which is then stored in an internal, abstract data model within the tool itself. Inspecting a data layer becomes easy when you know how to use Chrome debugger in the correct way. Without it, there would be no variables or triggers in GTM, therefore no tags would be fired. The dataLayer is configurable and it is very much in the developer’s control to configure it as per the requirement. To look at the events, you need to have the debugger running. A data layer is also used to describe information that isn’t available as part of DOM (Document Object Model) or any other JavaScript variables. If you would like the data layer values to persist through multiple page views, you will need to add your own code to pass data layer values between pages. When you set up your website or mobile app to work with Tag Manager and a data layer, think about what categories of information the data layer should handle, such as: Data layer variables enable Tag Manager to read values from your data layer implementation and pass those values to tags, triggers, and other variables. A Data Layer variable. Step 4 − Once the window is cleared for any previous messages, type in dataLayer, make sure the capitalization for L is done. Step 2 − Provide a name to this new variable, let us call it as varEvent. Here, we are going to try and read the event using a data layer variable. Manage all your tags in one place for a smarter, simpler way to oversee your marketing. This name will be from the actual Data Layer of Google Tag Manager. The Data Layer is Google Tag Manager’s central repository of structured data. Understanding and leveraging the data layer is the key to unlocking GTM’s potential. (select all answers that apply) A Trigger. In the context menu displayed, click Inspect. It can be achieved using the following code. The Data Layer. It is fired by GTM while loading the page. Data Layer is a structured way of keeping all the data on the page in one central location, i.e. These values are −, gtm.js − Pushed to the data layer as soon as Google Tag Manager is ready to run, gtm.dom − Pushed to the data layer when the DOM is ready, gtm.load − Pushed to the data layer when the window is fully loaded. A data layer can be seen as an object holding all the information to pass and process with Google Tag Manager. the Data Layer. The term data layer is used to denote the data structure used by Google Tag Manager for storing, processing and passing data between your website/blog and the tag manager. This code snippet will make sure that all feedback that's left, is getting pushed into the Data Layer. Google Tag Manager functions best when deployed alongside a data layer. In the context of Google Tag Manager, a data layer is usually an array of a single object: dataLayer=[{}]; Since this line of code is a JavaScript statement, you need to enclose it within the tags, so that you can embed the code into your HTML document. A website developer can support you to push a data layer event once a new subscriber has entered his/her email on your website. If you look at object 1, you will notice that the event that is fired, is – gtm.dom. Please note we do not support any renamed data layer variable. As we already know by now, there are certain events that are created as a result of any interaction on the screen. Thus, any tags firing on this trigger (and any variables resolved on this trigger event) will always have … A data layer is a JavaScript object that is used to pass information from your website to your Tag Manager container. Following is a quick example of dataLayer with different data types −. Rather than referencing variables, transaction information, page categories, and other important signals scattered throughout your page, Tag Manager is designed to easily reference information that you include in your data layer source code. A quick example of data layer event can be, a newsletter signup form, which can’t be easily tracked with automatic GTM listeners. Further, if you want to take a closer look, you need to take support from Chrome’s console tab. These best practices are designed to help eliminate some of the peskier and harder-to-debug issues we run into when working with clients. Google Tag Manager for Magento 2 with Advance Data Layer Whether you are a small Magento retailer or an Enterprise customer, our suite of Google Tag Manager extensions will help you integrate the most challenging GTM projects within days, instead of spending weeks or months creating custom solutions. Technically speaking, a Google Tag Manager Data Layer is a JavaScript array that temporarily stores the information you need and then Google Tag Manager uses that data in tag/triggers/variables (later that data can be transferred to other tools, like Google Analytics). 3. This guide describes how to implement Universal Analytics Enhanced Ecommerce features using Google Tag Manager on a website. To be more accurate, the dataLayer is actually an array of JavaScript objects. To elaborate it further, a Data Layer can feed the data into your analytics tool about your visitor. We can send information into the Data Layer using a variety of different methods. If we see the above figure, the variable event holds the gtm.dom. So, in a nutshell, the data layer carries information that can be used by different tools/users/stakeholders as required. A key is a category of things – a book's category, title, or author. Overview. It is shown as – {event: ‘gtm.load’, gtm.uniqueEventId: 3}. We’ve collected a series of technical best practices designed to help you successfully interoperate with the Google Tag Manager Data Layer. Step 5 − When you select Data Layer Variable, you will be required to provide the name and version. If you look at the summary window at the bottom left corner, this is what you will see −. Google Tag Manager (GTM) is a free tool that makes it easy for marketers to add and update website tags. This is where a Data Layer can help. When in the console mode, click the top left corner icon to clear all the messages shown. Click NEW. Data Studio. 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